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WhatsApp is getting free. The messenger introduced the fees a few years ago, forcing new users to pay an annual 99 cents subscription after the first year.Today in a company blog it is said: "As we've grown, we've found that this approach hasn't worked well".

WhatsApp is getting free. The messenger introduced the fees a few years ago, forcing new users to pay an annual 99 cents subscription after the first year.Today in a company blog it is said: "As we've grown, we've found that this approach hasn't worked well".

Now WhatsApp is dropping its subscription fees to access the popular messaging service.

As The Verge‎ reminds WhatsApp now has nearly 1 billion users, so the free timing removes the barrier for millions more to join the messaging service. The Facebook-owned service plans appears to be planning to generate revenue through services to businesses. "We will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from." That means you might be able to send WhatsApp messages to your bank or airlines in the future. WhatsApp isn't planning to enable third-party ads within the service, and it's sticking to its original principles. The founders of WhatsApp were strongly opposed to ads, noting back in 2012 that "when advertising is involved you the user are the product."